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ATL Strong

Project type

Awareness Campaign

#ATLStrong is Hartsfield-Jackson Atlanta International Airport’s overall COVID-19 response campaign. The challenge during the COVID-19 closures was that ATL Airport remained open as an essential hub. Assuring safety and lowering risk behaviors were the goals of the program.

Reminding passengers how best to stay safe was a top priority. To achieve that end, ATL installed signage, placed lightboard ads, utilized digital displays, and installed physical graphics around the Airport directing guests to hand sanitizer, plus reminding them to social distance. I created social media videos to reinforce the message and floor graphics, window clings, table tents, floor stands, wall wraps, and more.

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