Keeping ATL Strong
#ATLStrong is Hartsfield-Jackson Atlanta International Airport's overall Covid19 response campaign.
It has three parts:
Public-facing messages and touchpoints
Stakeholder facing documents and signage
Internal engagement
So first things first. We have to remind passengers how best to stay safe. So we have signage and graphics placed around the airport directing guests to hand sanitizer, reminding them to social distance, and educating them on our processes to help keep us all safe.
For my part, I designed the overall branding theme and applied it to many aspects of the campaign. Below are just a few of the on-site installations I worked on.
My favorite part of the campaign was developing promotional items distributed to employees and stakeholders. Care packs of masks, hand sanitizer, and sanitizing wipes helped encourage essential workers who tirelessly faced exposure during the pandemic.
We also employed a robust social media campaign that included stills, gifs, and videos on the most popular platforms reposted a few times a month as reminders.